A website heat map is an aggregated visualization of user mouse movement, scrolling, clicks, and taps. Heat maps are used by designers, UX specialists, and marketers to discover website usage patterns and make data-informed optimizations to increase conversion rate and revenue. By definition, Heat Maps are graphical representations of data…

Goals First of all, you need to understand the concept of a goal. A goal is something that you want to track that the already existing analytics are not tracking — anything from a button click, downloads, specific page view, like a thank-you page after a checkout…etc. Pageview The pageview goal is…